FOUNDER:

CATHY GOLDIN

 

BIG CITY AD AGENCY

Having spent over 18 years at some of the hottest NYC ad agencies (Chiat/Day, Gotham and Wells Rich Greene), Cathy traveled the world shooting national commercials and print ads. Cool things Cathy did:  launched a rebranding campaign to revitalize the image of Keri Lotion, oversaw the international coordination of brand marketing and tv/print advertising for both Lufthansa Airlines and Deutsche Bank, and helped Paul Newman raise $175 million for charity through a product line of packaged goods. Just to name a few…

 

SMALL TOWN MARKETING FIRM

 

After leaving NYC and heading south to Fair Haven, NJ, Cathy formed a local ad agency with her colleague from Wells Rich Greene. The agency focused on getting small and mid-sized businesses to the next level. One of the greatest successes was catapulting a small jewelry designer to a national brand and an acquisition by Disney! Cathy then merged with a marketing firm, bringing the agency more robust service offerings. The client roster grew as did the clients' bottom lines. It was an exciting ride. Until she was approached by a start-up...

 

 

 

START-UP FOUNDER

 

As a co-founder of KidGooRoo.com, Cathy successfully created a children-centric marketplace that boasts the largest kids' activity database in the country. She was integral in obtaining more user-generated content than Yelp at a similar stage. Ultimately, she helped build an ecosystem that solves the parent problem of managing all after-school activities for their children from a single dashboard. Cathy did it all:  strategic planning, brand development, website design, email marketing, social media, event marketing, video creation, as well as trusted-endorsement marketing (ask her about that!). 

LEAN AND MEAN

In an effort to keep costs low and quality high, we have a team of talented outsource partners that we pull in on an independent contractor basis to cost-efficiently staff up projects of any size. Under our umbrella of our strategic vision, our team allows small businesses to take advantage of the dynamic gig economy with talent ordinarily out of their reach.

info@southofmadison.com

Tel: 732.713.4431

84 Hance Rd. Fair Haven, NJ 07704