LOGO DESIGN | BRANDING

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We build meaningful brands, beginning with a well-designed logo.

Every logo needs to tell a story. It's vital to ensure from the beginning that you present a cohesive and clear statement regarding your company's message. 
Designing a great logo involves market research, a deep understanding of your buyer personas, and adherence to the principles of strong logo design.


Your logo should not be 'what your company does' but rather why you do it. The “WHY” is the root of your story, and it should come through in the colors, graphics, and typeface of your logo. Your logo is what your consumers will remember the most. 

 

Next up...your brand. 

 

Your brand is one of your most important assets. It gives your business an identity, makes your business memorable, creates loyalty, and gives your marketing focus.

From the color palette in your communications, to the tone of voice in your social media posts, to the visuals used throughout your marketing, businesses need to create brands that stand out from the competition and create loyalty.

When you create a brand, you’re not only giving your business an identity, you’re also creating a personality that people can relate to. People actively buy from brands they know, and buy products because they like the brand. Whether it's refining a logo for today's marketplace or building a brand from the ground up, make sure your business resonates with your audience. 

blupod
KidGooRoo_edited
Armor
The-Spa
Buttercream
Christine-Braceland
Avery-
Admission-Tactics
evoke
Jolee
Sweetwater
Johanne-Morin
Kate-Grady
Keating-&-Bennett
RFHEF
Creative-Learning-Center
blupod
KidGooRoo_edited
Armor
The-Spa
Buttercream
Christine-Braceland
Avery-
Admission-Tactics
evoke
Jolee
Sweetwater
Johanne-Morin
Kate-Grady
Keating-&-Bennett
RFHEF
Creative-Learning-Center

info@southofmadison.com

Tel: 732.713.4431

84 Hance Rd. Fair Haven, NJ 07704